The Latest Evolution is Here.
Last year, we realized we had to move Rumble Supershake into a new bottle. We turned this challenge into an opportunity, as we took the chance to make improvements to Rumble that we’d been hoping to make for awhile.
A million headaches and meetings and decisions and high-fives later, we’re thrilled to introduce you to the new Rumble Supershake!
Still your Rumble.
Before we get into the new stuff, you should know that what hasn’t changed is our commitment to quality, sustainability, taste, natural ingredients, and balanced nutrition. Functionally, it’s still the same Rumble you know and love! Each serving of Rumble is packed with protein, fibre, Omega 3’s and organic veggies. Just like always, you can enjoy Rumble before or after the gym, on your way to work, after school, for breakfast, or whenever your snack cravings strike.
Keeping it Fresh
What’s changed? Lots! We’ve swapped out some ingredients for others to help reduce allergens, intolerances, and improve the nutritional balance of each drink. We’ve got an awesome, new, easy-to-drink bottle. Best of all, Rumble is even more unexpectedly delicious.
One of the biggest things that sets Rumble apart is our move to grass-fed protein! All protein in Rumble is sourced from grass-fed cows, for those ‘happy cow’ vibes.
Going Fairtrade and Organic
We're stoked to now have Fairtrade Organic cocoa in Rumble Dutch Cocoa, for premium chocolate taste!
We’ve added other organic ingredients to Rumble, too, including organic tapioca syrup, organic stevia, and sneaky organic veggies (beet, broccoli sprouts, and kale).
New Healthy Fats
Lowering the Stevia
Not everyone loves the taste of stevia. We listened and brought the stevia levels down a notch by introducing Monk Fruit Juice Concentrate, another natural sweetener. Together, organic stevia and monk fruit juice concentrate amplify the sweetness of the maple syrup and brown rice syrup in Rumble, delivering bold flavour while keeping simple sugar levels low.
Rumble is now carrageenan-free! The new Rumble has 5 grams of soluble fibre (down from 8 grams), to make it easier for everyone to enjoy.
More Rumble in Every Bottle
We’ve packed the same nutritional wallop (20 grams of protein, high fibre, healthy fats, 250 calories) in a bigger bottle (355ml). Now, there's even more Rumble to love.
Bold New Taste
Ingredient changes and a new production process created a Rumble with cleaner and bolder flavour. We know you’ll love the brighter maple and vanilla notes in Rumble Vanilla Maple (which now only has 9g of sugar), and the stronger, bolder coffee in Rumble Coffee Bean. Featuring Fairtrade organic cocoa, Rumble Dutch Cocoa has a richer, deeper chocolate taste that we can’t wait for you to try!
A Bottle That Gives Back
When we knew we had to replace our carton, we searched high and low for a solution that would be functional, sustainable, and practical. Unfortunately, there was only one option for a small company like ours, making a complex and shelf-stable drink like Rumble.
While we’re thrilled to have a slick and durable new bottle that is recyclable and BPA-free, it should come as no surprise that we don’t have much love for plastic.
We want you to feel good about drinking Rumble, both for your own health and the health of the planet. So, we’ve partnered with Plastic Bank to remove more plastic waste from nature as we use. For every plastic bottle we make, we’ll help prevent two from entering the world’s oceans and waterways.
This is just the start of our commitment to improve our carbon footprint as our little company grows. We hope you’ll continue to stick with us on our journey!
Just the Beginning
We’re so excited for you to try and fall in love with the new Rumble. And here’s some more good news: another big announcement is on the way! This year's going to rad - stay tuned.