Our founder Paul is the reason we're here.
His determination to get the most out of life while balancing the demands of Cystic Fibrosis, a genetic lung disease, first inspired our mission.
How it all started.
Living with this condition, Paul had a need for optimal nutrition and was struggling to find a tasty, nourishing drink, powered by natural goodness.
After a visit to his local natural grocer confirmed there was nothing available that checked all the boxes, he knew he was on to something: Paul laced up his apron and fired up the blender to boost his own wellbeing.
Paul needed a team to realize his vision, so he reached out to friends and the team ‘rumbled’ to life.
The idea was born.
On the journey to bring the product to market, Paul's health deteriorated to the point that he required oxygen 24/7, and was ultimately forced to undergo a life-saving double lung transplant. Just one year after the operation, Paul completed the 140KM Tour de Victoria in honour of his donor.
After a few years of hard work and determination from the whole team, Paul was thrilled to finally make Rumble available for everyone at grocery stores across Canada.
Soon after, Paul and the team successfully pitch to the Dragon’s Den on national television catapulting Rumble into coast to coast distribution.
Post transplant, Paul is thriving.
Paul’s personal quest has turned into something we think is pretty special: an opportunity to bring healthy, hunger-beating alternatives to people who share our appetite for life. It’s this vision that drives our young company and keeps us innovating for better living.