Our founder Paul is the reason we’re here.

His determination to get the most out of life while balancing the demands of Cystic Fibrosis, a genetic lung disease, first inspired our mission.

The idea was born.

Paul needed a team to realize his vision, so he reached out to friends and the team ‘rumbled’ to life.

On the journey to bring the product to market, Paul's health deteriorated to the point that he required oxygen 24/7, and was ultimately forced to undergo a life-saving double lung transplant.

Just one year after the operation, Paul completed the 140KM Tour de Victoria in honour of his donor.

After a few years of hard work and determination from the whole team, Paul was thrilled to finally make Rumble available for everyone at grocery stores across Canada.

Soon after, Paul and the team successfully pitch to the Dragon’s Den on national television catapulting Rumble into coast to coast distribution.


Ready to try our rumble for yourself?