By Rumble Founder Paul Underhill
Most of us recognize meal replacement drinks as those sad bottles on the pharmacy shelf next to vitamins and weight-loss shakes. They’re usually full of weird ingredients you can’t pronounce, and taste like super-sweet, chocolate-flavoured plastic (yum!).
It’s a shame, because while meal replacements have a bad rap, there are so many people (like me!) who depend on them for liquid nutrition. Years ago, I was struggling with cystic fibrosis, and getting the nutrition I needed was literally a matter of life and death. I was so unhappy with available meal replacement drinks that I set out to make my own.
When I first created the homemade shakes that would become Rumble, I was hoping to create a better, tastier, healthier meal replacement. Together with my co-founders (including a naturopathic physician), we ended up creating so much more.
Meal Replacements, Defined
In Canada, a meal replacement must contain at least 225 calories per serving, as well as certain amounts of vitamins and minerals.
Because Rumble isn’t fortified with additional vitamins and minerals (just those that naturally occur in our ingredients), we aren’t officially classified as a meal replacement.
Why We’re Better
But we believe Rumble is actually a better choice for many people who need to supplement their nutrition, because Rumble has a higher and much healthier ratio (2:1) of healthy Omega 3 to Omega 6 fats, compared to meal replacement drinks, which have a 1:4 ratio.
Our protein comes from grass-fed cows, and we’re proud to use Fairtrade organic coffee and Fairtrade organic cocoa. Rumble Supershake is non-GMO, Certified Gluten-free, 99.7% lactose-free, and full of healthy fats and fibre. We even managed to squeeze some organic veggies in there.
Best of all? Rumble Supershake tastes exactly how you want it to taste - creamy, delicious, minimally sweet and real.
Rumble is more than just a meal replacement - it’s a super delicious, super nutritious Supershake designed to fuel your life.
SOME NOTES: While we wouldn’t advise that you substitute all food for Rumble, Rumble can be used as a light meal. There are many people in the Rumble community who depend on Rumble as a major part of their diet due to health challenges, and there’s no limit to how many Rumbles you can have per day (though those with kidney disease or on protein-restricted diets should consult their doctor to ensure they are within limits for protein).