Last year was tough for everyone, including our mighty little carton. When we first launched the Rumble Supershake carton two years ago, we had big hopes for an enjoyable, convenient, and environmentally friendly drinking experience. But from the start, it was clear that the Rumble carton wasn’t living up to anyone’s expectations.
In order to move forward, we needed a new package!
The New Rumble
You’ll notice that we've also updated our look to fit the sleek new bottle. See those jagged mountain peaks along the top? They’re a nod to our west coast roots and love for outdoor life. The rest of the design we kept simple and approachable, in keeping with our core promise – quality, natural nutrition for everyone.
A Bottle That Gives Back
When we knew we had to replace our carton, we searched high and low for a solution that would be functional, sustainable, and practical. Unfortunately, there was only one option for a small company like ours, making a complex and shelf-stable drink like Rumble.
While we’re thrilled to have a slick and durable new bottle that is recyclable and BPA-free, it should come as no surprise that we don’t have much love for plastic.
We want you to feel good about drinking Rumble, both for your own health and the health of the planet. So, we’ve partnered with Plastic Bank to support their mission to remove and recycle plastic waste. For every plastic bottle we make, we'll help prevent two from entering the world's oceans.
This is just the start of our commitment to improve our carbon footprint as our little company grows. We hope you’ll continue to stick with us on our journey!
The Really Big News
We took the opportunity of moving to a new bottle to make some improvements to our recipes.
We’re stoked to share that we’ve added DHA and avocado oil alongside organic flaxseed oil for a best-in-class Omega 3 mix. We’ve also perfected our flavours for the best-tasting Rumble yet. PLUS, our new bottle is bigger than the old carton, so you’ll be getting 8% more Rumble per bottle, with the same nutritional punch.
One more cool thing - the new Rumble Vanilla Maple has only 9 grams of sugar, down from 11 grams, since we heard from so many of you that you'd love a less-sweet Rumble. It's still light, creamy, and totally delicious, but now a little softer on the palate.
Just The Beginning
Planning all of these changes last year wasn’t easy– and it was so hard to keep it to ourselves until now! This wasn't even our biggest announcement coming - we've got one more thing hiding up our sleeves for you.
No matter what the future holds, you can trust that there’s one thing we’ll never change – our promise to use natural, premium ingredients to make the healthiest and tastiest Supershake possible.
We love the new Rumble Supershake – and know you will too. Stay tuned.
P.S. If you're in Canada, you can order the new Rumble now in our online store. It may take a little time to appear on shelves in stores near you, since your favourite local grocer has to sell through their current stock of Rumble cartons first. The same goes for Amazon.com. So hang tight, friends! It’s coming.